Based on an audit of your ad account, website and competitors.
What is wrong today
Where buyers drop off
What we will fix
Results today vs in 60 days
Website fixes
Week-by-week plan
Diwali is close. Since late September, Monrow launched 13 new ads and Bacca Bucci 10+.
Each ad set got about ₹80 a day, too little for steady sales.
Mostly the Followers and Casuals campaigns.
The retargeting audience is too small.
49 of 85 ads spent under ₹2,000.
Competitors show reviews, customer counts and creators.
Yours: ₹125 off. Theirs: up to 60% off + extra 5–10% for prepaid.
Meta can't match many shoppers who view or add to cart. Score: 4.4–4.9 out of 10.
Slow site: homepage 22.9s, product page 9.2s.
1 review, pop-up on entry, no product details.
Two coupon codes, no prepaid discount.
COD hesitation and fake orders.
Meta's automated sales campaign with 10–15 ads.
Show visitors the exact shoe they viewed.
Winners move to campaign 1.
Bestseller Oxford ad (3.14x) and AI shoe videos (3.4–4.1x).
Meta test: 17% more sales at 16% lower cost.
Try-on videos, comfort demos, styling and festive ads.
Ratings, review quotes and "10,000+ customers".
Fewer COD orders and fewer returns.
Raises order value above ₹1,509.
And count sales the same way on every campaign.
Raises Meta's shopper-match score from 4.5 to 6+ out of 10.
So ROAS shows real money.
Cuts returned orders by 20–30%.
Funnels can be updated as required, to meet the KPIs.
Same budget: ₹1.5L a month on Meta.
These projections are estimates based on industry benchmarks and are not guarantees for results.
Slightly higher in Diwali season.
Faster website.
Reviews, product details, prepaid offer.
Bundles.
These projections are estimates based on industry benchmarks and are not guarantees for results.
Now: homepage 22.9s, product page 9.2s.
It covers the product and mentions "interior inspiration".
The site says both 14 days and 30 days.
"32 sold in last 32 hours" must be true.
Arrow Derby has 1 review. 5+ reviews make a sale 270% more likely.
Add sole, footbed and fit next to the price.
A men's shoe page suggests women's wedges.
Sizes now run 6–10 only.
The checkout tool is already installed.
SUPER10 and FLAT125 both appear.
Restructure, fix tracking, restart best ads.
New ads, new offer, website fixes.
Increase budget on what works.
Review results against the 4–5x target.